4 Keys To Great Sales Letters

4 Keys To Great Sales Letters

If you have a product or a service to sell then you need a sales letter. Your sales letter is the most important tool for making money. If you have a great sales letter than people will pay you money to get their hands on whatever you’re offering. If you have a bad sales letter, people are going to click off of your site and never return. That’s why it’s so important to write a great sales letter.

The best sales letter writers have been practicing their craft for years. They have a lot of experience. They also have a lot of knowledge. Now, obviously the only way to gain experience is for you to actually sit down and write a lot of sales letter. (Since I got online I’ve personally written over 250 direct response style letters and I’m still no Pro!)

The knowledge part of sales letter literally takes dozens (if not hundreds) of books and articles in order to gain all the knowledge you need. And even then there’s always something new to learn – but when you know that everything you do learn is going to put more money in your pocket then it’s not really a chore is it?

However, there are four easy steps that even a amateur can use to write a good sales letter.

The first key to writing a great sales letter is putting your best benefit in the headline of the sales letter. Don’t tell the person what the product or service does. Tell them what it will do for them. Will it make them pain free? Will it make them richer? Will it make them successful? Whatever the main benefit is, make sure you put it in the headline of the sales letter.

The second key for writing a great sales letter is to make your writing reader friendly. This means you write in language that’s easy to understand. It also means you keep your paragraphs short and you keep a nice flow to your writing. Reading a sales letter shouldn’t be an ordeal for anyone.

The third step to a great sales letter is called “the slippery slope”. This simply means that you want to hook your reader right at the beginning of the sales letter. Then you want to keep them sliding right down the slide you’ve built until they click the “Buy Now” button at the end of the letter.

Finally, the last of the four keys to writing a great sales letter is to actually ask the reader to buy your product or service. Seriously this is often overlooked. I’ve seen countless ’sales pages’ with no call to action. Too many site owners forget to ask the reader to hit the “Buy Now” button. (or feel weird about asking?) So don’t you forget to ask for the purchase from the prospective buyer. It could make all the difference between making a sale or not making a sale.

Be under no illusion, writing a great sales letter isn’t an easy task. It usually takes people years to get good at it. However, there are some things you can do right away to make your own sales letters better. These four keys for writing a great sales letter are putting the best benefit in the headline, writing an entertaining and easy to read letter, creating a “slippery slope”, and actually asking the reader to buy from you.

For more great copywriting tips and ideas check out www.MakeYourCopySell.com