It’s not always easy to write sales copy and writing high converting copy is even harder. An effective sales letter always has to begin with a great headline. That headline has to hook the potential customer and get him or her to continue reading the copy.

Here are the 4 tips for better headlines you may find useful…

Side Note:  Unfortunately there isn’t some magic formula that will automatically make every headline a great headline. Every product or service that’s being sold is different and needs a different type of sales pitch. However, there are 4 areas that you should always think about when creating your headlines.

Include Urgency:  Every headline you write should include a certain degree of urgency. In other words, you want to get across to the reader that they need to buy what you’re selling as soon as possible. If you don’t create urgency for them to buy with the headline then you at least need to make it urgent for them to read the rest of the sales copy.

Be Very Specific:  The more specific you can be with your headline the more people you’ll hook. For example, don’t just write that your product will make them thinner. Write that they will lose 10 pounds within the first 2 weeks. Don’t just tell them your software will save them time; tell them your software will shave 2 hours off every working day.

Make it Unique:  You need to headline to stand apart from all the other ads that the potential customer is being bombarded with wherever he or she may go. So you either need to find a unique sales point or you need to find a unique way to present that selling point.

Make it Useful:  No one is going to read your copy if they don’t think there’s anything in it for them. So make sure you tell the reader why they should keep reading or why they should buy your product. This means you need to put a great hook in your headline and/or you need to include a great benefit. (Often copy writers take the best benefit of a product and work that into a headline).

If you remember to keep these 4 things in mind then you will have a strong headline that will hook potential customers and get them to at least keep reading your copy. 

Checkout Headline Maximizer to make sure your headlines are working as well as they should be.

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