Conversations About Copywriting

I’m hoping by now you’ve seen my new site that focusses on powerful copywriting techniques that go beyond the traditional AIDA formula – If not head over to MakeYourCopySell.com and check it out

Anyway today I’ve been surfing some of my favourite blogs in search of more great copywriting tips and ideas to share with you and there’s some great stuff here. (I’ve linked to some of my favourites below)

Why Do Big Financial Institutions Have Such Dumb Advertising?

So what would be a better copywriting approach? Tricky, because as I said superannuation isn’t “top of mind” for most people. So finding Robert Collier’s “existing conversation” presents challenges. However, making a direct appeal to …

5 Copywriting Keys to Landing Page Credibility

5 Copywriting Key’s to Landing Page Credibility Salesmanship is about transferring confidence, and you can’t inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job …

The Incredible, Edible Subhead

Of course you’re familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document …

I’m off now to dig up a few more tips and will post them shortly.