Marketing – On Person At A Time

Too often Internet Marketers create a product or a service and they come up with dozens of great ideas to market that product or service. But these IMers forget one of the important rules to effective marketing.

That rule is to market to just one person.

In fact, the importance of marketing to one can not be overstated. To create an effective marketing campaign you really need to decide exactly who you want to market to. You want to find out how to design your marketing campaign, what key points to hit, and eventually what it will take for people to take out there money and hand it over. The best way to do this is to first identify who is your customer.

What you really want to do is crawl inside the mind of your typical potential client.

What are his thoughts?

What are his wants and needs?

What will motivate him to become interested in what you’re offering and to eventually go from being a potential client to actually being a client?

You need to find out these answers. So actually sketch out what that one person looks like. Write down where he came from and where he’s going. Create a little story for him. Then crawl inside his head and begin answering the important questions, the questions that will help you design a targeted marketing campaign.

Now, obviously you aren’t writing a work of fiction here. You need to make sure that the sketch you make of a person could really be a person. And you also need to make sure that there are millions of people just like this person in the world. If there isn’t, then you either need to change your audience or you need to design a new product or service.

Once you have everything done, then you can go ahead and create the marketing campaign and then you can launch it too. You aren’t actually marketing to one, hopefully if you’ve done your research you’ll be marketing to tens of thousands of people, but keeping just one person in mind will allow you to create a marketing campaign that will be personal to all your potential clients.

It will make people feel like you’re speaking directly to them.